Question: GROUP ASSIGNMENT CMS - Use - Content 20% Learning Objective: Understand how to create good content for your business. Use online tools to build content

GROUP ASSIGNMENT

CMS - Use - Content 20%

Learning Objective:

  • Understand how to create good content for your business.
  • Use online tools to build content marketing for your business.

INSTRUCTIONS:

  • Create a Word/Google document
  • Includea title page with studentnames and IDs Include TWO SECTIONS:
    • Create a Buyer persona for your business (10%)
      • Which target market are you targeting?
      • Who is your customer? Define their demographics, lifestyle, psychographics buy using an online tool
      • Create a Buyer persona with the Hubspot tool

  • Create a Publishing plan (10%)
    • Include content ideas and an editorial calendar
    • Create a publishing plan - Choose one of these TOOLS
      • WHAT TYPE OF SOCIALMEDIA PLATFORMS WOULD YOU BUILDTO SUPPORT YOUR WEBSITE?
      • When and how much content would you publish?

**SEE RUBRIC ON NEXT PAGE

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