Learning Objective:

Understand how to create good content for your business.

Use online tools to build content marketing for your business.

INSTRUCTIONS:

Create a Word/Google document

Include a title page with studentnames and IDs Include TWO SECTIONS:

Create a Buyer persona for your business (10%)

Which target market are you targeting?

Who is your customer? Define their demographics, lifestyle,psychographics buy using an online tool

Create a Buyer persona with the Hubspot tool

Create a Publishing plan (10%)

Include content ideas and an editorial calendar

Create a publishing plan - Choose one of theseTOOLS

WHAT TYPE OF SOCIAL MEDIAPLATFORMS WOULD YOU BUILD TO SUPPORT YOUR WEBSITE?

When and how much content would you publish?

Learning Objective: - Understand how to create good content for your business. - Use online tools to build content marketing for your business. INSTRUCTIONS: * Create a Word/Google document - Include a title page with student names and ID's Include TWO SECTIONS: - Create a Buyer persona for your business (10\%) Which target market are you targeting? Who is your customer? Define their demographics, lifestyle, psychographics buy using an online tool Create a Buyer persona with the Hubspot tool - Create a Publishing plan (10\%) Include content ideas and an editorial calendar Create a publishing plan - Choose one of these TOOLS WHAT TYPE OF SOCIAL MEDIA PLATFORMS WOULD YOU BUILD TO SUPPORT YOUR WEBSITE? When and how much content would you publish