Group Assignment $($in $4-5$ double$-$spaced pages$)$:

Is the metal container industry an attractive industry? Why or why not?

Describe how Crown Cork and Seal how has strategically positioned itself to deal with key industry forces. Explain why they have made those choices and how their actions respond to industry structure issues. $($Hint: Evaluate Crown's positioning in the context of the firm's functional area strategies: product choices, marketing and service, production process, research and development, finance and international strategy.$)$

What is Crown Cork and Seal's strategy? Based on the system of activities that CC&S has created, what customers do you infer would be the focus of Crown Cork's attention? How do they create and capture value with their chosen system of activities?