Group Assignment $$ Market Research Report $(25\%$ total$)$

Scenario: Imagine you are an international business researcher. You have been hired by a Canadianbusiness which is considering expanding internationally. They have narrowed the choice down to a fewkey markets and have asked that you provide some insight as to which market they should choose fortheir expansion. You should provide your recommendations in the form of an exploratory market research report.

Structure: This project will be completed in your groups. There are two separate sections of the assignment, a report and a group presentation to the class. students.

Details: You choose the product the company exports $($Apparel$/$Beer$/$Chocolate etc.$)$ and which countryyou are going to investigate on their behalf. Your report should contain the following sections:

Market Intelligence: Political stability, Ease of doing business, Currency Risk, Trade Relationship withCanadaCustomer Intelligence: Demographics of the market including potential market size$/$scope

Competitive Intelligence: Local Industry description and SWOT analysis of at least $2$ major competitorsRecommendations: What should the export market strategy be for the company if they choose to enterthis market?Research Proposal: What type of research should be conducted to support your report? Should it qualitative, or quantitative? Why?

Ethical Considerations: What ethical considerations should be used for the additional research conducted, what guidelines will this adhere to$?$

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