Question: Group C (Answer any Two questions. Each question carries 10 Marks) 1. Explain how and why companies use various types of distribution strategy, viz. Intensive,

Group C
(Answer any Two questions. Each question carries 10 Marks)
1. Explain how and why companies use various types of distribution strategy, viz. Intensive, Selective and Exclusive.
2. Explain Porters Five Forces theory with examples.
3. Explain the various marketing strategies at different stages of the PLC.
4. a) Explain the concept of product-mix.
b) Explain various product-mix strategies with examples.

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