GROUP PRESENTATION - MARKETING 1102 Your team has been asked to start up your own cause under a specific NGO (nongovernmental organization). NGO: an organization that is not a governmental agency seeking solutions for social issues NGO examples: Engineers without borders Schools without borders Doctors without borders Red Cross Oxfam Stephan Lewis Foundation Bill and Melinda Gates Foundation Environmental Defense Sierra Club World Wildlife Fund Earthwatch Institute The Ocean Conservancy Conservation International The Nature Conservancy . Group assignment: develop a marketing plan for your cause which will be presented as a visual presentation that will include the following information: Decide which country, issue/cause you would like to provide aide to describe your cause in detail - can be existing or new cause NGO information: issues that organization emphasizes areas around the world where it works methods of activism history of the organization itself Situational analysis: company, customers, competitors, collaborators, and climate factors SWOT: situational analysis summary Define your target market and develop a psychographic profile of your intended target market(s) - provide a rationale for your choice Marketing objectives: What are your social objectives for this cause? What are the financial objectives to be achieved within the first year? What are the limitations for your cause to achieve the financial objectives? Marketing strategy: how are the objectives to be achieved? Service strategy: how will you achieve you social/financial objectives Promotional mix: two media options must be presented with rationale Media: Provide a rationale for your media choices When is the best time to communicate? Creative: What is the basic message to be communicated? Provide samples of your creative strategy Visual presentation: up to 30 minutes will be allocated per group and all group members need to participate in the presentation