Group Project - Due 21/10/2015 - In Class Start with a brief Introduction and end with a conclusion The content should have 5 sections each representing the respective question Under Each Section provide answers for the questions Email a soft copy of the group project-saju.jose@adu.ac.ae Please do not spiral bind the project, just staple it You could have the full questions as one section for example Sec 2 - Is P&G portfolio of brands an advantage or disadvantage? Assess the pros and cons of operating in so many segments of the market. 1. Sub section 1- P &G Portfolio Brand Advantages 2. Sub Section 2- P & G Portfolio Brand Disadvantages College of Business Administration MKT 511: Marketing Management Group Report (Fall 2015) Group Report Procter and Gamble (http://www.pg.com/en_AP/ )is a leading company in the Fast moving consumer goods segment. Quality and consistent service is Procter and Gamble main focus and keeps the company in the top position in its industry. The company is responsible for pioneering segmentation in the FMCG Industry. With a wide array products that meets the needs of various customer segments. Procter and Gamble is active in soliciting feedback from its customer base and focuses on really understanding its customer targets. The company has operations across the world including the Gulf. The report should only consider the operations in the Arabian Peninsula (P&G - the Arabian Peninsula - Procter & Gamble) Assignment: 1. Which concept or concepts related to marketing this company is following , provide justification to your answer 2. Describe the variable used to segment three consumer markets (Look and Beauty, Home and Health). What type of market segmentation strategy is Procter and Gamble following? For each, relate some specific examples of products tailored to various target markets. 3. Is P&G portfolio of brands an advantage or disadvantage? Assess the pros and cons of operating in so many segments of the market. 4. What kind of positioning strategy should the company adopt for the Caring about home Segment ? COBA. MKT 511. Fall A 2015. Group Report | 1 5. Critically evaluate the Corporate social initiatives the company pursuing as part of their Sustainability initiatives from Procter and Gamble in the market in the Gulf . Submission: 21st October, 2015 Maximum Limit: 3000- 3500 words Group Size: 3-5 The course Learning Outcome (CLO) this report helps to test is as follows: Apply market segmentation and target marketing strategies considering the different stages of product life cycle for the purpose of ensuring updated product offerings to the right customers and to counter the competition It covers mainly concepts from Chapter 1 Chapter 8 and 10. Important: Please provide in text citation as well as bibliography. COBA. MKT 511. Fall A 2015. Group Report | 2 College of Business Administration MKT 511: Marketing Management Group Report (Fall 2015) Group Report Procter and Gamble (http://www.pg.com/en_AP/ )is a leading company in the Fast moving consumer goods segment. Quality and consistent service is Procter and Gamble main focus and keeps the company in the top position in its industry. The company is responsible for pioneering segmentation in the FMCG Industry. With a wide array products that meets the needs of various customer segments. Procter and Gamble is active in soliciting feedback from its customer base and focuses on really understanding its customer targets. The company has operations across the world including the Gulf. The report should only consider the operations in the Arabian Peninsula (P&G - the Arabian Peninsula - Procter & Gamble) Assignment: 1. Which concept or concepts related to marketing this company is following , provide justification to your answer 2. Describe the variable used to segment three consumer markets (Look and Beauty, Home and Health). What type of market segmentation strategy is Procter and Gamble following? For each, relate some specific examples of products tailored to various target markets. 3. Is P&G portfolio of brands an advantage or disadvantage? Assess the pros and cons of operating in so many segments of the market. 4. What kind of positioning strategy should the company adopt for the Caring about home Segment ? COBA. MKT 511. Fall A 2015. Group Report | 1 5. Critically evaluate the Corporate social initiatives the company pursuing as part of their Sustainability initiatives from Procter and Gamble in the market in the Gulf . Submission: 21st October, 2015 Maximum Limit: 3000- 3500 words Group Size: 3-5 The course Learning Outcome (CLO) this report helps to test is as follows: Apply market segmentation and target marketing strategies considering the different stages of product life cycle for the purpose of ensuring updated product offerings to the right customers and to counter the competition It covers mainly concepts from Chapter 1 Chapter 8 and 10. Important: Please provide in text citation as well as bibliography. COBA. MKT 511. Fall A 2015. Group Report | 2