Group Project Part A

Part A -15 marks

Check the Project Resources folder in BlackBoard.*

Social Media Audit *

Complete the competitive analysis framework providedin BlackBoard based to include the key competitors provided.

Analysis and Recommendations

Analyze the social media platforms used along with the activity of the client and core competitors with the objectives to identify current best approach. This should include data such as thinks like post frequency, average likes, etc. Here are some things to include however you may include other items as required to support your recommendations:

• Discussion on the state of the company and sector social media presences as you see it with examples of top performing content and why your group feels it was effective.
  • Look at current content platforms and all types-paid, owned and earned.
• Recommendations and logic on "
  • The current target market looking at the platforms used based on their digital presence (check to see of social platform is consistent with target market the client wants to attract).
  • Strategy you will use to meet the objectives
  • Detailed target market(s)
• Identify appropriate hashtags for use including branded hashtags.
• External research or support materials as required.
• Include 2 detailed personas using the template provided. Look at paid media options that would help the client achieve their objectives.
• Content Calendar - 4 months with various themes and general content ideas. Break out key themes by week.
• • Ensure you mention types of content for use such as overall content ideas, photo, infographics, video, influencers , etc.

Below are the templates to use for your project.

Social Media Competitive Analysis XLSX* - This is your audit file to look at where the client and the market is positioned.

You need to populate the spreadsheet with data you collect and some of the inputs will be manually collected/calculated.

This template will help identify the company position to be able to identify best practices and themes which can then be turned into content ideas. Your SWOT analysis should be on the social media.

Social Media Content Calendar - XLSX* - Guide to creating content including your mini-campaign. Provide a 4 month calendar with weekly themes.

This is a daily calendar however you can adapt it by changing the day to Week to change it to a weekly calendar.

Include a theme or high level content ideas for each week.

Social Media Audience Research XLSX* - Use this for gathering info for your target and use it to come up with your 2 target markets.

Social Media Strategy Template PPT* - Follow this guide for your presentation as it will provide structure for your submission. You can delete the slides that do not apply and then format them in a way the represents your team.

up to slide 24.

Secondary Resource:

Social Media Strategy Workbook - PDF - Some good stats, provides some things to consider when along with best practices plus many more resources for you to use depending on where you take your project.

*These need to be completed and presented as they provide the basis for your recommendations.