Group Report Guidelines In this project, you have to: Choose a product/service that is offered by...

 

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Group Report Guidelines In this project, you have to: Choose a product/service that is offered by more than one. company. Choose two companies that fulfill similar needs, but use very different STP in their approach to marketing. Describe the current state of the product/service, with regards to the 3 C's. Use their current marketing mix (the 4 P's) to show how they are using STP and what their strategy currently is. Evaluate the differences of their strategies and provide some rationale as to why these companies may be using such different approaches. Evaluate the strengths/weaknesses of the different approaches and offer any applicable recommendations. Group Report Guidelines In this project, you have to: Choose a product/service that is offered by more than one. company. Choose two companies that fulfill similar needs, but use very different STP in their approach to marketing. Describe the current state of the product/service, with regards to the 3 C's. Use their current marketing mix (the 4 P's) to show how they are using STP and what their strategy currently is. Evaluate the differences of their strategies and provide some rationale as to why these companies may be using such different approaches. Evaluate the strengths/weaknesses of the different approaches and offer any applicable recommendations.