GROUP RESEARCH PROJECT: SOCIAL MEDIA Task In your groups, you will research how an industry of your choice uses a social media platform of your choice. Possible Industries: Accounting Retail Food & Beverage E-Commerce Sports Insurance Construction - Health - Agriculture Hospitality Possible Social Media Platforms: Facebook LinkedIn YouTube Twitter Instagram **Notes: Let me know if you want an industry which is not on the list (except for marketing & advertising) Industries are NOT capitalized Deliverables 1. Group Progress Report (5%) - due June 6 (graded together) i. Approx. 1 page on your group's progress 2. Group Final Report (25%) due June 20 (graded separately) i Approx. 6 pages (2 pages each) 1. We will review the format next class 3. Group Oral Presentation (10%) - due June 20 (graded separately) Each group member will speak for approx. 3 minutes on their findings ii. Approx. 10 slides ini. We will review the format next class Research Topics Each team member will cover 1 of the 3 sections below: Research Topis 1. Sutistics quantitative research 2. Companies (qualitative research 3. Profesimal Rese {qualitative) Descriptive How much is your placed in general and in your field How do different companies in your file you platform to promote their companies How do different profilures in your fields your platform focate professionals in your industry Use search engines to find the data listed below for your presentation. Do your best to find all the data listed. Before you give up on a point below, ask me for help, you might just need to change the words in your search query. *Avoid Plagiarism: Paraphrase right away instead of copying and pasting, SECTION #1: STATISTICS Find statistics about your social media platform and your industry. Then, you will make your own visuals (graphs, tables, charts, etc.) to show the data A. Businesses individuals 1. How much do businesses individuals we your social media platforma 2. Find I reason that businesses are using it us. I reason that individuals weiter) B Stats about your platform C. Stats about your industry 3. How much does hercial platform 4. Is business usage of your platform increasing or decreasing! image! 5. How much does in your fields your platform image 6. How much do they woher platforms image) 7. How many Canadian companies in your file using this platforma SECTION #2: COMPANIES Compare the social media pages of companies in your industry. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. D. Smalls. Borge company 8. Compare how small compless than 100 employees and large company mere 500 employees in your fise your platform differently image! 9. Compre bow these companies use your platform in the came way images) E Local 10. Compare how local and national international national international company in your file your platform differently, company 11. Come how the companies your platform F Redio 12. Based on your can choose recommendation for companies in your field about your platform (1 SECTION #2: COMPANIES Compare the social media pages of companies in your industry. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. D. Smells large company E. Locals national international company 8. Compare how small company (less than 100 employees and a large company more 500 employees in your field we your platform differently.images) 9. Compare how these companies use your platform in the same way. (2 images) 10. Compare how I local and national international company is your ficld use your platform differently images) 11. Compare how these 2 companies use your plattform in the same way images) 12. Based on your research, choose recommendation for companies in your field about your platform (1 F. Recommendation SECTION #3: PROFESSIONAL RESOURCES This section will show how your professional resources in your field use your platform to educate professionals in your field. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. G. Associations 13. Compare how topassitions in your field use your platform differently. (2 images) 14. Compare how these associations use your platform in the same way images) H. Educational examples 15. Compare how I local and national or international school program in your liclduse your platform differently. (2 images) 16. Compare how these schools programs use your platform in the same way images) Recommendation 17. Based on your research.choose recommendation how professionals in your field can develop their skills First Steps 1. After reviewing the whole assignment, message/email your group members 2. Pick one industry and one social media platform and get approval for those. (If you don't find enough research for an industry, you can pick another one.) 3. Get started on your Group Progress Report and the research for your Final Report. For the Final Report, start by creating headings and a bullet point outline. Do not start writing paragraphs until your outline is complete; I may ask to see it. GROUP RESEARCH PROJECT: SOCIAL MEDIA Task In your groups, you will research how an industry of your choice uses a social media platform of your choice. Possible Industries: Accounting Retail Food & Beverage E-Commerce Sports Insurance Construction - Health - Agriculture Hospitality Possible Social Media Platforms: Facebook LinkedIn YouTube Twitter Instagram **Notes: Let me know if you want an industry which is not on the list (except for marketing & advertising) Industries are NOT capitalized Deliverables 1. Group Progress Report (5%) - due June 6 (graded together) i. Approx. 1 page on your group's progress 2. Group Final Report (25%) due June 20 (graded separately) i Approx. 6 pages (2 pages each) 1. We will review the format next class 3. Group Oral Presentation (10%) - due June 20 (graded separately) Each group member will speak for approx. 3 minutes on their findings ii. Approx. 10 slides ini. We will review the format next class Research Topics Each team member will cover 1 of the 3 sections below: Research Topis 1. Sutistics quantitative research 2. Companies (qualitative research 3. Profesimal Rese {qualitative) Descriptive How much is your placed in general and in your field How do different companies in your file you platform to promote their companies How do different profilures in your fields your platform focate professionals in your industry Use search engines to find the data listed below for your presentation. Do your best to find all the data listed. Before you give up on a point below, ask me for help, you might just need to change the words in your search query. *Avoid Plagiarism: Paraphrase right away instead of copying and pasting, SECTION #1: STATISTICS Find statistics about your social media platform and your industry. Then, you will make your own visuals (graphs, tables, charts, etc.) to show the data A. Businesses individuals 1. How much do businesses individuals we your social media platforma 2. Find I reason that businesses are using it us. I reason that individuals weiter) B Stats about your platform C. Stats about your industry 3. How much does hercial platform 4. Is business usage of your platform increasing or decreasing! image! 5. How much does in your fields your platform image 6. How much do they woher platforms image) 7. How many Canadian companies in your file using this platforma SECTION #2: COMPANIES Compare the social media pages of companies in your industry. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. D. Smalls. Borge company 8. Compare how small compless than 100 employees and large company mere 500 employees in your fise your platform differently image! 9. Compre bow these companies use your platform in the came way images) E Local 10. Compare how local and national international national international company in your file your platform differently, company 11. Come how the companies your platform F Redio 12. Based on your can choose recommendation for companies in your field about your platform (1 SECTION #2: COMPANIES Compare the social media pages of companies in your industry. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. D. Smells large company E. Locals national international company 8. Compare how small company (less than 100 employees and a large company more 500 employees in your field we your platform differently.images) 9. Compare how these companies use your platform in the same way. (2 images) 10. Compare how I local and national international company is your ficld use your platform differently images) 11. Compare how these 2 companies use your plattform in the same way images) 12. Based on your research, choose recommendation for companies in your field about your platform (1 F. Recommendation SECTION #3: PROFESSIONAL RESOURCES This section will show how your professional resources in your field use your platform to educate professionals in your field. You will need to go to their social media page, analyze what they're doing on their page, then take screenshots. G. Associations 13. Compare how topassitions in your field use your platform differently. (2 images) 14. Compare how these associations use your platform in the same way images) H. Educational examples 15. Compare how I local and national or international school program in your liclduse your platform differently. (2 images) 16. Compare how these schools programs use your platform in the same way images) Recommendation 17. Based on your research.choose recommendation how professionals in your field can develop their skills First Steps 1. After reviewing the whole assignment, message/email your group members 2. Pick one industry and one social media platform and get approval for those. (If you don't find enough research for an industry, you can pick another one.) 3. Get started on your Group Progress Report and the research for your Final Report. For the Final Report, start by creating headings and a bullet point outline. Do not start writing paragraphs until your outline is complete; I may ask to see it