GTE's Sylvania Lighting Division introduced "Prestige Partnership," a program aimed at helping its $2,200$ distributors do a more effective job of marketing Sylvania products. In particular, the program will help the distributors locate market segments for which Sylvania products are especially well suited. Through a database called Sylvania Source, detailed data will be provided on the names, addresses, and phone numbers of businesses, as well as the names of the individuals in charge of ordering lighting products, the annual sales potentials of the customers, and the number of lighting fixtures each customer has. Sylvania and its distributors also do a road show with a "Lightmobile" created by Sylvania to provide customers with a mobile