Question: Gucci Financially strained and without a creative director A integrated marketing communication campaign pitch in response to a strategic creative brief. The Group presentation requires

Gucci Financially strained and without a creative director A integrated marketing communication campaign pitch in response to a strategic creative brief. The Group presentation requires students to analyse the marketing audit of a selected organisation and submit a 10-20-slide presentation (excluding title page, presentation outline and references) with speaker notes, on a proposed integrated marketing communication of the selected organisation. Please make sure to include commentary/speaker notes for each slide. (10-20 slides excluding speaker commentary notes slides. The Individual contribution log and peer evaluation).

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