Question: Gucci Group, 2 0 0 9 Case Study Questions Does it make sense for Gucci to become a multi - brand company? Why or why

Gucci Group, 2009 Case Study Questions
Does it make sense for Gucci to become a multi-brand company? Why or why not?
Consider the Yves Saint Laurent (YSL) acquisition, is it possible for Gucci realize a corporate advantage?
What do the three tests (e.g., Better-Off, Ownership, Organizational) reveal about the corporate strategy behind the firm's acquisitions?

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