Question: Guideboat is a retailer with a substantial on - line presence. To reach their customers, they engage in a variety of promotional activity, both on

Guideboat is a retailer with a substantial on-line presence. To reach their customers, they engage in a variety of promotional activity, both on-line and off-line.
Suppose that they are able to determine CLV or LTV of their customers by the channel through which they acquire them, e.g.:
Advertising on Social
Paid Search
Affiliate

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