Guideline Questions: Use the questions below as a guide when preparing the case write$-$up$.$ The guideline questions often illuminate the important conceptual and practical issues that need to be addressed in your write$-$up and subsequent online discussion. However, please do not organize your case write$-$up by answering these questions point to point. Please consult the sample write$-$ups in Module $0$ for proper format.

What are the differences in target customers and value propositions when comparing $$Standard Products$$ with $$Commander Products$?$

How would the launch of $$Commander Products$$ impact CM$$s revenue model and profit formula?

What organizational capabilities are required to support the launch of $$Command Products$?$

Should CM launch $$Command Products$?$