Guidelines for $1^{st}$ Problem Study $-$ PUBR $304$

SEE SEPARATE DOCUMENT WEEK $3$

Your $1^{st}$ Group Problem Study assignment is due during our on$-$campus Friday class, May $10$ is a verbal presentation

REVIEW

Please note that ALL group members MUST COLLABORATE equally on the development of this assignment, but only a MINIMUM of $2$ members need to present for any single assignment.

The Problem Study's will EACH be $5$ minutes $($followed by $1$ minute instructor Q&A$).$ Use the first $30$ seconds to a minute to introduce yourselves and your assignment, and then the rest of your time to present your argument. HINT: Begin with your Key Message as we have discussed in our class and in our PowerPoints.

For EACH of your presentations, you will use a presentation format of a reasoned business argument with a Key Message and a minimum of two points. EACH of your Key Message AND your points $($at least $2$ in Problem Study's$)$ must each be supported by a credible, relevant piece of information and properly "cited" $($credited$)$ in the business manner. You will also be required to show the use of at least ONE COURSE CONCEPT.

The information you use to support your minimum $3$ points in total $($Key Message and $2$ points that support that Key Message$)$ will focus on what is written in the two documents, as well as what we have discussed in terms of information searching and evaluation of information for credibility and topic$/$audience relevance. Remember, not all of the information you gather from the two documents $($NO outside research$)$ will be spoken as part of your presentation; much of it will INFORM YOU as much as it will show your audience that what you are saying is CREDIBLE. You will need to showcase in argument your analysis and interpretation of your research, as well as its $$pplication$.$

The $1^{st}$ Problem Study due May $10$ will be your assessment of two short documents $($SEE SEPARATE DOCUMENT UNDER WEEK $4,$ course website$)$ as to which of the documents is the most credible using our class concepts, particularly those relevant to the evaluation of document credibility. Please note your audience is a senior executive in a company $($the nature of the company is not relevant$)$ that you work for; you are being asked to help this executive have a better understanding about the topic of the two articles in terms of getting more business $($$$)$ from the company's audiences. This means that you must first CLARIFY the nature of your task AND the actual topic that the two articles have in common.

HINT: Check the titles of the two documents