Question: Guidelines for Research and Case Analysis No. 3 (10%) on Jim Sinegal and Costco Wholesale Corporation 1. Please review the case material thoroughly with a

Guidelines for Research and Case Analysis No. 3 (10%) on Jim Sinegal and Costco Wholesale Corporation



1. Please review the case material thoroughly with a view towards attaining a good

understanding the company from the perspective of our course re the crafting and the

execution of business strategy.


2. Please review the 2023 Annual Report of the company (Form 10-K) - the first 38 pages to

familiarize yourself with the information provided there. Check the company's US

website, under Investor Relations.


3. Be sure that you have a solid grasp of these topics as they relate to the company: business

model; business strategy; implementation of business strategy in the areas of store

operations management, marketing management, human resources management, and

the corporate culture of the company.


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