GUIDELINES: In working groups $($randomly created under the "People" tab$),$ select a brand outside of the automotive industry. Choose one that needs REVITALIZATION. That is$,$ is it struggling and near bankruptcy? Are they facing increased competition and need to revisit their branding in order to remain viable? Have market conditions $($e$.$g$.,$ Covid$-19)$ or changing consumer behaviors posed a threat the business? Links to an external site.

$*$Using your notes and discussion points, in memo format, write a directive to your team explaining the necessity for an account review. Provide a succinct review of what conditions warrant a revitalization. Include instructions for how the search for a new agency should be conducted, specifically detailing important search criteria in early and later phases. Propose how you would like to compare finalists and what the evaluation process might look like.