H 599 10. Section [11: Please select the best answer to complete each statement. Each item is valued at 1 point. Market development Competitive advantage Unsought products Diversification Convenience products Brand equity Brand Specialty products Capital goods Primary data Shopping products Rebuy is a type of data developed specifically for a user's purpose. Life insurance products may be best described as from a marketing perspective. A marketing strategy that is focused upon new markets and customers for existing products is are branded products which customers request by name. describes a situation where an organization's brand/products/marketing mix is perceived by customers as superior to the competitor offerings. are products a consumer needs but isn't willing to spend much time and effort shopping for. This buying decision is usually associated with goods or services that an organization frequently needs. It is called The value or premium associated with a particular brand is called . The marketing strategy concerns development of new products for new customers and markets. are a product market that has an expected life of greater than 12 months