Handout: MKT1040 Graded Exercise #2 Consumer Behavior Background As a marketing student, it is important to consider how consumers are influenced in their purchasing decisions. To do this, consider the last purchase you made of a clothing item or accessory (eg shirt, pants, shoes, coat, watch, etc.). You made the decision to buy a specific item but there were likely several factors that influenced your ultimate selection A clothing purchase requires "limited problem-solving" (refer to page 68 of your eText for definition and details). To make these decisions, a consumer generally considers many products or brands, some product attributes, seeks minimal external information sources, and spends a small amount of time researching the decision (see Figure 3-2 in text). Student Instructions 1. For this graded exercise, you will analyze your own consumer purchase decision process. You should complete both steps: Briefly outline your actions or thinking at EACH stage of the purchase decision process, and Describe how each influencing element in the four larger categories and wnd explain how/why each factor influenced, or didn't influence, your purchase