Hands-On Exercise 1. Based on the research information objectives, does the selfadministered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not. 2. Overall, is the current survey design able to capture the required data needed to address all the stated research information objectives? Why or why not? If changes are needed, how would you change the survey's design? 3. Evaluate the "screener" used to qualify the respondents. Are there any changes needed? Why or why not? 4. Redesign questions \#26 to 29 on the survey using a rating scale that will enable you to obtain the "degree of importance" a customer might attach to each of the four listed attributes in selecting a restaurant to dine at. 5. How will the Santa Fe Grill owners be able to use the social media usage patterns of the respondents to develop a more effective marketing plan for their restaurant