• Does the self-administered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not.
• Overall, is the current survey design able to capture the required data needed to address all the stated research objectives, and other concerns that you personally want to have for this study to provide the information that will help this firm? Why or why not? If changes are needed, how would you change the survey's design?
• Should other sections, or individual survey statements be added to this survey that meet other research objectives that you believe are important? If so, specifically what, and why?
• Evaluate the "screener" used to qualify the respondents. Are there any changes needed? Why or why not?

31. How far did you drive to get to the restaurant? Less than 1 mile 1-5 miles More than 5 miles 32. Do your recall seeing any advertisements in the last No 60 days for (name of Mexican restaurant eaten at Yes most recently)? 33. What is your gender? Male Female 34. How many children under the age of 18 are 1 None None living in your home? 1-2 More than 2 children at home 35. What is your age in years? 18-25 H 26-34 35-49 50-59 60 and older 36. What is your annual total household income? Please specify Thank you very much for your help. Please give your questionnaire back to the interviewer. Interviewer: Check answers to questions 22, 23, and 24. If respondent answers 1, 2, or 3, ask the following questions: You indicated you are not too satisfied with the Santa Fe Grill Could you please tell me why? Record answer here: You indicated you are not likely to return to the Santa Fe Grill. Could you please tell me why? Record answer here: You indicated you are not likely to recommend the Santa Fe Grill Could you please tell me why? Record answer here: Could I please have your name and phone number for verification purposes? Name Phone # I hereby attest that this is a true and honest interview and complete to the best of my knowledge. I guarantee that all information relating to this interview shall be kept strictly confidential Interviewer's Signature Date and Time completed