Question: Hank works at a large electronics firm. He needs a new type of software and sends in a purchasing request. The request gets approved, Gillian

Hank works at a large electronics firm. He needs a new type of software and sends in a purchasing request. The request gets approved, Gillian works as a purchasing agent and is in charge of selecting the suppliers and negotiating the terms of purchase. However, before she does so she consults with Paul, an engineer who works in IT and is highly familiar with the latest softwareIn this case, Hank is the Gillian is the and Paul is the userbuyer influencer userdecidergatekeeper decider influencer gatekeeper decidergatekeeperinfluencer influencer buyer user

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