Question: Happy Traveler Ltd . has designed a program that rewards with points each time they hire the company to book their holidays. It has also
Happy Traveler Ltd has designed a program that rewards with points each time they hire the company to book their holidays. It has also introduced discounted Christmas and New Year holiday vacation packages exclusive to members and longtime customers. Happy Traveler Ltd has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation. The cancer foundation has announced Happy Traveler Ltd as one of its patrons. Which stage of business is Happy Traveler Ltd most likely at
a
Production orientation
b
Sales orientation
c
Relationship marketing orientation
d
Promotional orientation
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