Question: Happy Traveler Ltd . has designed a program that rewards with points each time they hire the company to book their holldays. It has also

Happy Traveler Ltd. has designed a program that rewards with points each time they hire the company to book their holldays. It has also Introduced discounted Christmas and New Year holiday vacation packages exclusive to members and long-time customers. Happy Traveler Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation. The cancer foundation has announced Happy Traveler Ltd, as one of its patrons. Which of the following is true of Happy Traveler's support of the cancer foundation? a. The company aims to deliver superior customer value and satisfaction through improvised products and services. b. The company aims to identify consumer needs and manage the marketing mix to meet these needs. c. The company is striving to satisfy the needs of consumers and achieve organizational goals. d. The company aims to establish a socially responsible image and express that it shares its customers' values and interests.

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