Question: hapter 2. Case Problem 1. Pelican Stores. Read the case problems in your textbook. Answer the following questions: Use the tabular and graphical methods of
hapter 2. Case Problem 1. Pelican Stores. Read the case problems in your textbook. Answer the following questions:
Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following:
- Percent frequency distribution for key variables.
- A bar chart or pie chart showing the number of customer purchases attributable to the method of payment.
- A crosstabulation of type of customer (regular or promotional) versus net sales. Comment on any similarities or differences present.
- A scatter diagram to explore the relationship between net sales and customer age.
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