Question: Harley - Davidson's target audience has primarily been 2 9 - to 5 5 - year - old men. Recently, Harley - Davidson has started

Harley-Davidson's target audience has primarily been 29- to 55-year-old men. Recently, Harley-Davidson has started to market to a more diverse audience in terms of age, gender, and ethnicity. This is Harley-Davidson's attempt to gain a larger market share through:
a. downscoping.
b. downsizing.
c. restructuring.
d. diversification.

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