Question: Has UPS effectively moved from Operational Effectiveness to Strategic Positioning? Select the argument that best supports the answer ( you can choose more than one

Has UPS effectively moved from Operational Effectiveness to Strategic Positioning? Select the argument that best supports the answer (you can choose more than one).
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Yes it has. UPS is more than ever aware of the competitive landscape. Horizon 2017 specifically mentions the competition and the competitive threats.
Yes, it seems to be. UPS has understood the effect of the supply chains and is looking for ways to build in switching costs for its customer base.
It might be, but they did not include Operational Managers in their Horizon 2017 scenario planning processes. This would seem to say that they remain focused on operational effectiveness as the primary strategic driver.
No, they are not. Operational effectiveness is the primary focus on the scenario planning. They do not mention competition and do not seem to be focused on doing things differently.

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