Question: Hasbro recognizes that although there are different groups it might pursue, evaluation has indicated parents are most attractive customer group; therefore, the company focuses its
Hasbro recognizes that although there are different groups it might pursue, evaluation has indicated parents are most attractive customer group; therefore, the company focuses its marketing efforts on that group. This is an example of
Multiple Choice
targeting.
market mixing.
market positioning.
market segmentation.
value grouping.
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