Question: Have students to select a campaign that generated buzz and analyze why it caught on, using the memo How to Start a Buzz Fire as

Have students to select a campaign that generated

Have students to select a campaign that generated buzz and analyze why it caught on, using the memo How to Start a Buzz Fire" as a guide. Write up the results of the analysis, which should include the positive and negative aspects of the buzz marketing effort, as well as a consideration of the resources allocated to the effort and alternative ways the brand could have tried to reach consumers

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