Having a flat battery in a mobile phone, tablet or laptop is exceedingly frustrating for anyone. But so is being bored and having nothing to do with your hands. Or needing to make a decision. The solution to all these is the fidget charger. Notonly does it provide the cables necessary to charge any device,but it alsolets you fidget and make decisions!The estimated selling price is $40and it comes in a range of colours.

1.A phone chargerAs a charger, it works on all devices, thus it is able to charge any device. Not only can one phone be used to charge another phone, it can also be used to charge a range of devicesincluding smart watches, earbuds,phones and speakers.This way it can replace all other charging cables. The cable is about 20cm longand weighs 45g. When buying the fidget charger,the purchaser needs to choose between a lightning or a micro-usb chargeras it works on both Android and ios operating systems.

2.As a fidget deviceThe fidgeting part enables your brand to work creativelythe fidgeting is linked to the rolling ball that is in the charger; the texture on the surface providesgood feelings for your fingers. If you fidget, it helps you to control anxiety, eliminate stress and stop other bad habits.It has curved edges to make it easy to hang on your belt or put in your school bag

3.As a decision helpIts a fun way to make decisions such as what drink to buyif you need to decide what to do, use the fidget charger to help you.It gives a yes/no answer, Positive responses from people who have tried the product in the past with some customersthanking the Fidget charger designers as they were more calm as they were not stressing about small decions.

QUESTION 1

The promotional mix uses a number of ingredients, components or strategies to communicate with the target market. Explain the various components that the manufacturer of the fifidget charger can consider using to communicate with their target market. Show clearly how the developers of the fidget charger would use these components. (5 marks)