Question: Hazel realised that she needed to become more pro - active in managing her risk. She is now considering a significant expansion of the menu

Hazel realised that she needed to become more pro-active in managing her risk. She is now
considering a significant expansion of the menu by introducing a new line of plant-based chicken
alternatives to cater to the growing demand for vegetarian and vegan options. This strategic move
aims to attract a broader customer base and align with the increasing trend towards plant-based
eating. However, the introduction of plant-based alternatives presents inherent risks and challenges
for the diner.
She is aware of her limitations and has come to you for advice. You are to compile a report to assist
her in understanding risk management.
3. Risk Identification
3.1 Apply Key Features of Risk-Identification Process
Identifying hazards: Look at market trends, customer preferences, and
supply chain challenges that might arise from sourcing plant-based
ingredients.
Diverse Methods
Industry Relevance:
Stakeholder Involvement:
Continuous Process
Creativity Encouraged
3.2 Differentiate Between Risk and Uncertainty
Risk involves situations where probabilities of outcomes can be calculated.
For example, introducing plant-based chicken carries a calculable risk of low
customer demand, which can be partially predicted through surveys and
market analysis.
Uncertainty means outcomes that cannot be predicted or quantified. The
overall impact of a future trend, such as a sudden drop in the plant-based
food trend, is uncertain because no data can predict its likelihood.
3.3 Identify Risks for Diversifying into Vegan Foods
Economic Risks: The cost of plant-based ingredients may fluctuate,
increasing operational expenses. Current research could reveal economic
pressure on plant-based ingredient suppliers, leading to price volatility.
Competitor Risks:
Supplier Risk
3. Risk Identification
3.1 Apply the key features of the risk-identification process to The Roostery
Note that marks will only be awarded for application. No marks will be awarded for
theory.
3.2 Differentiate between risk and uncertainty by using comprehensive, practical examples
that are relevant to The Roostery.
Note that marks will be awarded for theory and application.
3.3 After conducting further current and factual research, identify two of three of the
following risks relating to diversifying into vegan foods:
3.3.1 Economic risks
3.3.2 Competitor risks
3.3.3 Supplier risk

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