Question: Hazel realised that she needed to become more pro - active in managing her risk. She is now considering a significant expansion of the menu
Hazel realised that she needed to become more proactive in managing her risk. She is now
considering a significant expansion of the menu by introducing a new line of plantbased chicken
alternatives to cater to the growing demand for vegetarian and vegan options. This strategic move
aims to attract a broader customer base and align with the increasing trend towards plantbased
eating. However, the introduction of plantbased alternatives presents inherent risks and challenges
for the diner.
She is aware of her limitations and has come to you for advice. You are to compile a report to assist
her in understanding risk management.
Risk Identification
Apply Key Features of RiskIdentification Process
Identifying hazards: Look at market trends, customer preferences, and
supply chain challenges that might arise from sourcing plantbased
ingredients.
Diverse Methods
Industry Relevance:
Stakeholder Involvement:
Continuous Process
Creativity Encouraged
Differentiate Between Risk and Uncertainty
Risk involves situations where probabilities of outcomes can be calculated.
For example, introducing plantbased chicken carries a calculable risk of low
customer demand, which can be partially predicted through surveys and
market analysis.
Uncertainty means outcomes that cannot be predicted or quantified. The
overall impact of a future trend, such as a sudden drop in the plantbased
food trend, is uncertain because no data can predict its likelihood.
Identify Risks for Diversifying into Vegan Foods
Economic Risks: The cost of plantbased ingredients may fluctuate,
increasing operational expenses. Current research could reveal economic
pressure on plantbased ingredient suppliers, leading to price volatility.
Competitor Risks:
Supplier Risk
Risk Identification
Apply the key features of the riskidentification process to The Roostery
Note that marks will only be awarded for application. No marks will be awarded for
theory.
Differentiate between risk and uncertainty by using comprehensive, practical examples
that are relevant to The Roostery.
Note that marks will be awarded for theory and application.
After conducting further current and factual research, identify two of three of the
following risks relating to diversifying into vegan foods:
Economic risks
Competitor risks
Supplier risk
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