he reading titled "Consumer Behavior and the Buying Process" (Section 2.1) describes four frameworks for understanding how consumers make decisions. These are cognitive versus emotional decision-making, high-involvement decision-making versus low-involvement decision-making, optimizing versus "satisficing" decision-making, and compensatory versus non-compensatory decision-making. Explain and provide examples of how these four types of decision-making could be used by consumers based on the information in the Dollar Shave Club case