Question: Head & Shoulders Shampoo Demonstrate an understanding of the complexities of advertising and branding strategies using media tools Analyze and explain the concepts, principles and

Head & Shoulders Shampoo

Demonstrate an understanding of the complexities of advertising and branding strategies using media tools

Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.

1. Media Strategy: Identify the Brands media strategy differentiating between Paid, Own and Earned media. 2. Media Coverage: Explain the geographic coverage used by your Brand. 3. Suggest a timeline for you Brands campaign and frequency. 4. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

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