Health Care CLV Exercise Table Template Variable Patient Type #1 (COPD) Patient Type #2 Revenue $500 $10,000
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Question:
Health Care CLV Exercise Table Template
Variable | Patient Type #1 (COPD) | Patient Type #2 |
Revenue | $500 | $10,000 |
Margin | $500 x .75 = ? | $10,000 x .45 = ? |
Lifetime | 15 | 3 |
Churn Rate | ||
Retention Rate | ||
Acquisition Cost | $100 | $100 |
Interest Rate (Fixed) | 5% | 5% |
CLV1 (Simple Model) | ||
CLV2 (Advanced Model) |
What is the customer lifetime value of first segment of clients? What is the customer lifetime value of the second segment of clients?
Are both segments profitable? Should Tess have different strategies for the management of each client segment? Why or why not?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: