Question: Healthy Harbor Hospital is a U . S . based healthcare facility. In order to attract foreign patients, one of the first assumptions that the
Healthy Harbor Hospital is a US based healthcare facility. In order to attract foreign patients, one of the first assumptions that the marketing department of should focus on when developing a marketing plan is to:
Advertise aggressively to attract foreign patients
Capitalize on the international reputation of US medicine
Maintain agents in other countries to serve as a liaison
Rely on "word of mouth" recommendations
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