TESLA´s entry into the German Auto Market: Gigafactory Gruenheide

Perform quantitative market research and describe the TESLA case in terms of:
o Foundation, Legal Form, Number of employees
o Mission and Vision
o Activity, products, or services sold, etc.
o Analyze the internal and external environment
o Analyze and record the current market position of Tesla.
o The organization in terms of its structure (functional, geographical, etc.)
o The company’s competitors and analyze the impact of the competition on the development of the company
o Determine the strategies implemented by Tesla to maintain its competitive position in the European market by using the tools
o The strengths and the weaknesses of this company; and build a SWOT.