Question: Hectors Notions Ltd. has developed an innovative basic product that most people use. It has a limited lifespan; hence, there will be repeat sales of

Hectors Notions Ltd. has developed an innovative basic product that most people use. It has a limited lifespan; hence, there will be repeat sales of the product. The intention is to sell to retailers. Hectors is unsure of the proper strategy to achieve competitive market advantage. List the options available with a description for each. What strategy is likely Hectors best choice and why?

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