Hello Chegg, I could really use your help with this problem. I tried solving it on my own but I am not sure if I approached it correctly.

We have a firm whose ITO and ATO are 11 and 10 respectively and rising, while the industrys are 4 and 3. Liquidity ratios are comparable to the industry. Net profit margin and gross profit margin are 1% and 2% respectively and slightly rising. The two profitability measures for the industry are 12% and 21% respectively. Additionally, D/E and D/TA are 60/40 and 60/100 respectively, while the equivalent ratios for the industry are 25/75 and 25/100. The times interest and the fixed payment coverage ratios are 3 and 2 while for the industry they are 7 and 5. The average collection and the average payment periods are equivalent to the industry. Expound on this situation. Give your thoughts on the performance of this firm. If the firm is doing well (badly), why is it doing well (badly)? What suggestions would you make, if any?

This problem has been answered by another member from Chegg, but it did not helpe me much. I would really appreciate if someone can help me solve this problem. Please show your work step by step or provide detailed explanation. I know it is asking a lot. It is very important to me because I really want to know how the solve the problem correctly and I want to see where I went wrong. Thanks.