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Case Study Not Enough Space

Jessica is the event planner for a large convention center. A client has requested an exhibition that would bring in not only excellent revenue, but one that is an annual event, which might lead to future revenue, and one that several other convention centers would be eager to host.

Exhibitions typically take one or two days to set up, three or four days of exhibition, and one day to break down. Professional organizations handle each part of the setup and breakdown.

When Jessica checks the space available on the days requested for the exhibition, she notices that another scheduled exhibition would be blocking part of the space needed by her client.

Discussion Question

What can Jessica do to get her client to use the convention center without inconveniencing either exhibitor too much?