Question: Hello! Could you please help me with this question? I will give you tons of thumb-ups! What are the key differences between Kellers approach to

Hello! Could you please help me with this question?

I will give you tons of thumb-ups!

What are the key differences between Kellers approach to branding and Holts approach to branding? Please substantiate your answer and reasoning with relevant literature. Which one would you use if you were a brand manager? Why?

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