Question: Hello, I do not understand this question and need help with clarification Susan is the marketing vice president of a photocopier manufacturer. She is interested
Hello, I do not understand this question and need help with clarification
Susan is the marketing vice president of a photocopier manufacturer. She is interested in learning more about the driving forces behind customer loyalty, particularly factors such as brand reputation, pricing, and customer satisfaction. Susan has previously attended an MBA course on brand reputation, and she recalled the five underlying indicators that contribute to a company's brand reputation; they are corporate social responsibility, financial performance, governance, leadership, and product/service quality. Susan carried out a structural equation modeling using SmartPLS because her goal is to understand the relationships among these factors. Based on this information, Susan developed the conceptual framework for her research project


Corporate Sodal (COSOR) Financial Performance (FINAN) Governance Brand (GOVER) Reputation (REPUT) Customer Customer Leadership Satisfaction Loyalty (LEADR] (SATIS) (LOYAL) Product/ Service Pricing Quality (PRICE) [QUALI)124 0.000 REPUR 0:220 0.921 loyal_ 1 1.000 0.360 0.224 0.858 satis_1 0.849 0 956 loyal 2 SATIS LOYAL loyal_3 0.446 price_1 0.01 1 0.000 0.676 price_2 PRICE
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