Question: Hello, I need some help locating some references that would be able to help answer the following questions. Any help would be greatly appreciated. Scenario:

Hello, I need some help locating some references that would be able to help answer the following questions. Any help would be greatly appreciated.

Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.

You read about forecasting demand for a product in Chapter 3. Based on the Unit 2 Looking Ahead ASG scenario regarding auto-warming gloves, do some research on this product using the Internet to determine what the market might be. You can search by product and then choose a location on the tab at the top of the page in statista.com.

  • Determine the total market demand for the gloves per the scenario.
  • What areas of the U.S., Canada, and Europe would you target first for your initial marketing efforts to promote glove sales? Explain.

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