Hello, I wanted to know if my data is correct in the following tables. I am doing a strategic market plan for Caterpillar Inc. The sales data, budget etc. is supposed to be under the internal data table. The rest of the screenshots have the question and title of the types of data that goes with it.

Secondary Data Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed. Source What it Measures Data Potential Usage Government Stock exchange rates in Companies with high Market research Publications the market market share value Newspapers/News Major products sold in Sales from competitors Analysis of the Outlets the market, markets with market potential customers International Agencies Foreign market Products exported or Analyze markets with prospects e.g. Exports imported by countries best opportunities Published surveys Reports on business Major sales by firm Market Research performancePrimary Data Evaluate primary data needs to create and evaluate the madceting plan. Insert or remove rows as needed. Source What it Measures Data Potential Usage Interviews Customer Satisfaction Qualitative and Redesign products and Product Quantative to sastify customers Questionnaires Product Demands Quantatative Gain feedback to customize products for better quality Key Infonnants People with proper Quantatative Forecast customer knowledge of customer habits behaviors and purchasing power Customer Relationship Management Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed. CRM Touchpoint Purpose & CRM Data Potential Data Objective Usage Example: Customer Starts the account for Presale: geographic Track new and profile information on visitors: name, location; customer id, returning customer website geography, email source of reference counts, total period address (Customer purchases by acquisition) Email address customer ID, geographic sales Post sales: address, data. Can be used product purchased, for loyalty rewards, quantity, price retention, and targeted marketing. Customer purchasing Determine customer Products purchased Track popularity of behavior choices and and purchasing habits products and preferences services Product and service Determine customer Comments on products Seek for reviews like and dislikes of improvements of product quality, pricing, current proudct line and other and services Product and service Determine customer Customer satisfaction Customize products feedback surveys remarks on product and services to customers' needsSource What it Measures Data Potential Usage Sales Data Sales per year Sales per region, It can be utilized for segments, and future budgets, machines in a scal bends, and market year awareness Budget Spending Dollars spent on items It helps to make such as marketing and sure the correct cost of sales, utilities, amounts are being labor, and other spent for maximum operational costs nancial efciency Dealer Network Dealership and labor Number of dealership It can be used to workforce presence networks and employees on a global scale correlate sales and bends in certain regions as well as to measure the performance of workforces by reg ion Sustainability Report Sustainability The disclosure and communication of environmental, social, and governance (ESG) goals Discloses the company's progress towards erasing its carbon footprint and giving back to communities Accounting lnfonnaon Prot or loss made Monthly profits or losses made by the business. It can be categorized per product To measure whether the company is operating at loss or prots