Question: Hello, I would appreciate any help locating information for a company on how to develop an introduction global marketing strategy in the hospitality and travel

Hello, I would appreciate any help locating information for a company on how to develop an introduction global marketing strategy in the hospitality and travel industry for a Product not available in the Bahamas addressing the following items:

A Business Environment Analysis that includes an overview into the economic, cultural, social, technological, legal/political, and environmental factors relative to the Bahamas. How will each factor help or hurt the company, product, or brand within the Bahamas.

A Company Product & Branding- Present your company, its branding image, the product and its brand image (if applicable), product attributes and benefits that will have an effect the Bahamas (Both good and bad effects). Are there issues related to product patents, trademarks, and copyrights as applicable.

How will the product brand might be standardized or adapted for the Bahamas introduction? Will this cause a high-cost burden for the company?

Product Target Market- Present your product's target market - with specific data to show market viability. Explain what specifically this target market will be responding to in your strategic planning. How will the target market respond to the Bahamas?

Operational Evaluation- Explain at least three operational advantages and three operational disadvantages your company may experience based on the Bahamas research findings.

Product Distribution Strategy - Explain the present and future distribution system for your chosen company and product in the assigned target in Bahamas. Describe the distribution channel(s) to be used and how costs and efficiency will be affected.

Will you utilize apushorpullstrategy for distribution? Explain the decision based on value for the target market and efficiency for the company.

Unique Selling Proposition - Based on the Bahamas and target market research, come up with a "unique selling proposition." What is the critical point to be communicated to the target market about the product or company?

Pricing Strategy - Based on the Bahamas research of the targeted market, how will pricing be viewed? Will prices need to be different than other countries? - Explain your reasoning.

Promotional Strategy - Determine the primary promotional tools to communicate with your target market. Provide justification for use of these tools with respect to infrastructure for the Bahamas.

Hello, I would appreciate any help locating information for a company on

SUMMARY Use the following scenario along with the rubric instructions to complete the assignment. Business Industry: Hospitality and Travel Country: Bahamas

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