Question: Hello, I'm looking for an elaborate answer Group Project 1 Nature of the assignment You will analyze this industry in the context of the home
Hello, I'm looking for an elaborate answer
Group Project 1
Nature of the assignment
You will analyze this industry in the context of the home market and a host market.
Industry: Lab Grown Meat
Home Country: Canada
Host Country: ITALY
Introduction - A brief description of your target country and why your group made that choice. The information should be relevant to the industry. Although this is not graded directly it is a required component.
Cultural analysis - Using the Hofstede model, compare the home and target countries and complete an analysis in the context of the industry. Include a discussion summarizing your key findings and potential implications.
Porter Diamond analysis - Using the Porter Diamond model, analyze the host country in the context of the industry. Include a discussion summarizing your key findings and potential implications.
Competitive analysis - In the target market, research at least 3 competitors in that industry. Choose the most competitive company (perhaps the one with the largest estimated market share) and complete competitive benchmarking analysis using 6-8 key metrics, using figure 4.9 in the text as a template. Include a discussion that addresses your choices for the key metrics and why you think customers would value some over others (the customer importance), how you derived the various ratings, and a summary your key findings and potential implications. You may want to think in terms of what opportunities and risks exist in the market based on the competitive situation.
Summary - Summarize the findings of the three models into an integrated narrative
This is worth 25% so please answer accordingly.
THANK YOU.
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