Hello,

I'm working on my assignment and I was having trouble on how to do a research methodology for a marketing issue that the grocery retailer Whole foods have and consumers take a role in it.

The purpose of the Key Project is to develop a strategic solution to a marketing problem that requires consumer insights to solve.

You should select a realistic marketing issue in which consumer behavior plays a critical role. This issue can be one that your company or organization is challenged with, one that you can acquire information about by reading business or other publications, or one which you partner with an actual company to solve.

The task for the project is two-fold:

1. Diagnose the key issues underlying the consumer behavior problem
2. Develop a marketing recommendations consisting of suggestions for addressing the problems

Reports will be evaluated on the following criteria:

• Extent and soundness of the insightful inferences and recommendations or conclusions drawn from the your references, primary research data, and general knowledge
• The soundness and internal consistency of the logic offered for all recommendations
• Appropriateness, quality, and thoughtfulness of primary research materials, data analysis, and data interpretation
• Comprehensive and thoughtful coverage of the issues
• Extensiveness and insight worthiness of references
• Identification and application of relevant consumer behavior concepts/theories from the course
• Presentation of the report in terms of organization of material and its logical presentation flow, sentence structure, and general professionalism
• Inclusion of appendices that offer details such as those pertaining to primary research and documented references

Problem Statement For Whole Foods: How is technology, delivery services, and eCommerce changing the way consumers shop for and buy groceries?

1. Introduction
2. Background: A statement of the marketing problem that needs to be solved
3. Methodology: A description of the methodology used for the research
4. Detailed Findings: Thorough analysis of both the consumer behavior issue and the findings of the research
5. Recommendations: Prescribe marketing actions based on the analysis
6. Appendix:Containing details of research instrument(s) used, methodology, data analysis, and references to secondary research (pages do not count in report)