Question: Hello, please help me answer the following questions. 1. Utilizing Life Insurance as a product select three choices from the personal characteristics and explain how
Hello, please help me answer the following questions.
1. Utilizing Life Insurance as a product select three choices from the personal characteristics and explain how they would impact the decision-making process? The personal characteristics are age, education, occupation, income, lifestyle, and gender.
2. Staying on the theme of a Life Insurance purchase, how would you apply the first four steps in the Consumer-Decision Making process. The steps are problem recognition, search for information, evaluation of alternatives, product choice decision, and post purchase decision.
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