Hello, Please help with the questions below. Thank you!

Question 5

1. Research shows that new customers can be attracted to your product by adding the Drug Store channel to you distribution strategy. This is an example of which growth strategy?

   	A.	Market Penetration
   	B.	Market Development
   	C.	Product Development
   	D.	Diversification

Question 6

1. Male, aged 25-49, active in sports, with an income >= $40,000 is an example of _______________________.

   	A.	a quantitative segment
   	B.	a poor segment
   	C.	a segment profile
   	D.	a geographic segment

Question 7

For a market segment to be effective, it must be identifiable, accessible, substantial, and durable and have unique needs. What does it mean for a market segment to have unique needs?

Question 8

1. Some ways to identify a segment are:

   	A.	Age
   	B.	Ethnicity
   	C.	Attitudes
   	D.	All of the above

You estimate that your market segment has 500,000 potential buyers, each of whom will buy 3.5 units a week at a unit price of $1.50. What is the annual sales potential for your segment?

	A.	$136,500,000
	B.	$2,625,000
	C.	$39,000,000

Question 10

1. Using your answer to Question 9, assume your research tells you that you can achieve a 50% share of the market segment and you have a profit margin of 47%. What number of units and profit do you forecast for the year?

   	A.	a875,000 units; profit $616,875
   	B.	45,500,000 units; $32,077,500
   	C.	13,000,000 units; profit $9,165,000

Question 11

1. Question 10 is an example of

   	A.	Quantitative analysis
   	B.	Qualitative analysis
   	C.	Effective demand

Question 8 is an example of

	A.	Quantitative analysis
	B.	Qualitative analysis
	C.	Effective demand

Question 1

Assessing consumer needs and characteristics, identifying competitors, and determining the organizations ability to meet consumer needs are all part of a qualitative analysis.

True

False

Question 2

Projecting sales levels, allocating financial resources, and determining potential and actual profitability of an opportunity are all parts of a quantitative analysis.

True

False

Question 3

Market segments can be determined by

	A.	Buyer needs
	B.	Consumers uses of the offering
	C.	Geographic concentration of consumers
	D.	All of the above

Question 4

1. Sizing up a segment is important, as well as knowing your companys share of the segment. This exercise looks at the Dips, segmented by product-type preferences and usage. The solution requires a quantitative analysis of the Dips market.

   The total market for dips is $620 million. Dips usage for chips accounts for 67% of the market, and the usage of dips for vegetables account for the remaining 33%. Sour cream dips account for 50% of the market; bean/picante is 10%; cheese is 25%; and, cream cheese is 15%. Consider that Frito-Lays sour cream dip has revenues of $220 million, 76% of which is used for chips, and sour cream dips make up 65% of Frito-Lays vegetable dip revenue. What is Frito-Lays share of the vegetable dip segment, and what is its share of the sour cream dip market.

   	A.	26% and 71%
   	B.	40% and 71%
   	C.	26% and 35%
   	D.	46% and 35%