Question: Hello sir, I want a model answer, I do not want to copy the answer from another site and put it here as if you

Hello sir, I want a model answer, I do not want to copy the answer from another site and put it here as if you answered it, please sir, I do not want the answer by hand, also I want the answer arranged in the order of the questions, and a a clear answer.

Digital Marketing Plan Project

You work for a company as a digital marketing manager and you've been asked to a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2022.

Important note:

You can choose any company to work with as long as:

  • It is a local company.
  • It is a startup that was established in the last (3 - 6) years, 2014 onwards.
  • It can belong to any industry sector.

Part 1

A) Investigate the micro-environment as part of the situation analysis for your company.

  1. Competitors analysis
  2. Suppliers and/or Digital Marketing intermediaries.
  3. Customers' persona.

B) Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign.(two or three variables for each force are sufficient)

  1. Technological forces.
  2. Legal forces.
  3. Economic forces.
  4. Political forces.
  5. Social forces.

Part 2

A) Devise a digital marketing strategy for your campaign.

  1. Where are you now?(situation analysis)
  2. Where do you want to be? (business objectives)
  3. How are you going to get there?(strategy)
  4. How exactly do you get there?(tactics)
  5. Who does what and when?(actions)
  6. How do you monitor performance?(control)

B) Summaries the marketing mix best suitable for your campaign.

  1. Product variables
  2. Price variables
  3. Place variables
  4. Promotion variables
  5. Process variables

C) How can you implement relationship marketing for your campaign.

  1. Can you build a virtual community? How does it help in relationship marketing?
  2. Could you use digital media to support customers' advocacy? And how?

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